Most small businesses start, well… small. The personal vehicle is also the business vehicle. The entrepreneur wears many hats. He or she is keenly interested in promoting his or her business like the vehicle wrap, but doing so on personal time can seem a bit inappropriate or awkward. Magnetic signs can be perfect for individuals who need to use the same vehicles for both business and personal use and want to remove their vehicle signs when away from the business.
Magnetic vehicle signs can be a good flexible signage solution for many small business owners. But make sure you understand all the limitations and risks of magnetic vehicle signs, as well as the super important care and maintenance requirements. Below are the 5 steps to care for and maintain your magnetic vehicle signs:
1. ALWAYS keep the surfaces between your magnet and vehicle clean and dry
When condensation or any moisture builds up between the magnet and your vehicle it can create a powerful bond. When this occurs, the magnet becomes almost impossible to remove in one piece. In addition, any dirt or particulates between the magnet and the vehicle become highly abrasive. Repositioning the magnet by pulling or sliding can scratch or damage the paint. We recommend cleaning at least once a week.
2. Make sure the magnet lies perfectly flat on the vehicle
Vehicle contours and trim can prevent a magnet from lying perfectly flat against the surface of the vehicle. When installing, make sure the magnet is perfectly flush with the vehicle. If they don’t lie flat, wind can catch under the magnet flipping it off the vehicle creating a dangerous road hazard and liability.
3. Use care when removing magnetic vehicle signs from vehicle(s)
Lift a corner and peel a magnet carefully from the vehicle surface. Extreme temperature can change the qualities of the magnet making it either brittle or highly pliable. Use care as these conditions make it easy to tear or break the magnet. Sliding or repositioning the magnet on an unclean surface may cause scratches or abrasion if there is dirt or particulates under the magnet.
4. Store unused magnets in a clean, flat place
Avoid extreme temperatures. If magnets need to be rolled for longer-term storage, roll around a cardboard tube. Before use, unroll and store flat at room temperature until magnets return to a flat shape.
5. Remove magnetic signs before driving at high speeds
Magnetic vehicle signs have been known to fly off vehicles traveling at high speeds. If the magnet is not securely attached to the vehicle at all edges, wind can catch under the magnet, essentially turning it into a sail. This creates a risk of serious liability and hazard on the road.
6. Remove magnetic signs before an automatic car wash
Car wash brushes can damage the magnet or slide it against the vehicle surface causing abrasion or scratching of paint.
Creating some form of effective identity and marketing communication on your vehicle will be one of the best marketing investments you can make to build your business. Magnetic vehicle signs are an important option for many businesses for a variety of reasons. If you choose to use magnetic signs on your vehicle we hope you will follow the above steps to protect your vehicle and the safety of others on the road. Be sure to review the risks and limitations of magnetic vehicle signs to determine whether they are right for your business.
When is it Time to Replace Your Vehicle Graphics?
After vehicle graphics were installed for some period of time, usually several years, it will bring its managers the question: “whether a replacement is necessary?” There are many reasons that trigger such desire, for example, the current vehicle wrap has been there for a long time, there is wear and tear on the current graphics, the business has updated its information, or the current vehicle wrap design is no longer sending the correct impression or message to its targeted audiences.
Should You Replace Your Vehicle Wraps And Graphics?
The choice to replace your graphics might be an expensive one, especially if your business has multiple vehicles. But by avoiding the inevitable, the vehicle marketing machines might not be doing their best on the job and even create unwanted damages to the brand. This is a real dilemma to fleet managers, business owners, and marketing managers. The infographic below is a decision tree that makes it easier to decide whether or not to proceed with a vehicle graphics replacement.
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